2017

marketing strategy

05 Dec: Back to basics with marketing strategy

As a content strategist, I tell clients to set marketing goals that support key business goals. And pay attention to customer pain points, I tell them. Make time to document your marketing strategy. Then refer back to it. For the longest time, I didn’t practice what I preached. Hypocrisy? Certainly…

tesla-solarcity-musk

06 Sep: Why Tesla Buried SolarCity

Image via GeekWire  It wasn’t that long ago that SolarCity was the 800-pound gorilla of solar power brands. When Tesla brought the company into its fold, however, the name quickly vanished as it was absorbed into the automaker’s bigger story. The move shouldn’t be viewed so much as a value…