Our work consists of strategy, content, and promotion.
Unlike a broadly focused marketing agency, we live and breathe the clean tech industry. This gives us unique insight into your brand, the marketplace, and the most effective ways to tell your story.
- Branding: More than just a pretty picture, good branding quickly and powerfully tells your customers who you are. It’s your personality, and it’s your voice; it’s what makes you distinct from your competitors. We understand the clean tech market, and we’re really good at zeroing in on what sets you apart.
- Positioning: How do you want to be perceived in the marketplace? Our industry focus means we know the landscape and can spot opportunities to tell your stories in ways that set your company apart.
- Segmentation: Before you can tell your story effectively, you need to know to whom you are speaking. Our segmentation services help you get a clear picture of your different customers and how to best reach them in order to create demand.
- Research: You wouldn’t make other business decisions without data to track results, so why would branding be any different? Because we’re passionate about the clean tech industry, we’ve already got a leg up when it comes to understanding your company and its competition and can help you ask the right questions to gain the insights you need.
Content: It all starts with a compelling story, told in a way that connects with your target audience.
- White papers: When you’re striving to establish thought leadership, you need a content team that understands your business. Our decades of industry experience mean we’ll go deeper and emerge with the stories that will set you apart.
- Sales literature: Your product may be highly technical, but that doesn’t mean your sales literature should be dry and full of jargon. Let us breathe some life into it so you can connect with your customers effectively and emotionally.
- Microsites & website landing pages: We’ll identify whom you want to reach with each microsite or landing page, then we carefully build memorable content that resonates. This is harder than it looks: Good thing you’ve got us on your side.
- Blog posts: We’ll help you develop a strong voice for your brand, and we’ll ensure you stay top of mind with industry thought leading web content you’ll be proud of.
- Case studies: Anyone can cook up a simple case study. We make sure ours are memorable. Celebrate your successes with well-researched and well-crafted content that sets you apart.
- Sponsored content: When you’re ready to spread the word via native advertising or other content marketing initiatives, don’t forget that it all starts with the story. We work hard to understand your company and to find the most compelling stories to tell. Why? Because we love this stuff, and because it works.
The best stories in the world aren’t worth anything if they don’t get in front of their intended audience.
- Public relations: We help media professionals understand your company and the industry you serve.
- Social media: We bring your brand to life through networked experiences.