Managing a company blog isn’t easy. Content must be distinctive and valuable enough to attract visitors. At the same time, it must make efficient use of resources. An agency with publishing experience and subject-matter expertise can deliver the best of both worlds.
Content must be distinctive and valuable. At the same time, it must make efficient use of resources.
The single best way to improve the quality of a company blog is to increase the number of contributors. Establish processes that make it easy to share information. Foster a culture of transparency. Welcome a variety of perspectives. Establish goals and recognize success.
Invest a little time documenting content strategy and developing an editorial calendar on the front end to help you stay focused from post to post.