What’s in a name? The solar industry has SolarCity, SolarDock, SolarEdge, SolarNexus, and SolarWorld — just a handful of companies operating in different segments of the market. When it can be hard for the average consumer to distinguish manufacturers from installers and software providers — all represented here — the first step in helping customers understand what you do and identify with your vision is to establish a brand strategy that fits the current market.
The first step in helping customers understand what you do and identify with your vision is to establish a brand strategy.
In 2016, Hirsch Media led a solar startup through a series of branding workshops to establish mission and vision statements for the company and positioning for one existing product and a second product that would soon be introduced to the market. Together with company cofounders and the sales team, we whiteboarded messaging concepts based on far-reaching objectives and a clear set of product features and value propositions.
The start of the year is a good time to evaluate your branding strategy. Ask yourself if key stakeholders recognize your brand promise and believe in it.
