Whether communicating with investors, consumers, or journalists, companies are always greeted with a healthy dose of skepticism. People want to know, are there better solutions out in the market? Have you successfully measured demand for the products or services you’re offering? Market research from credible sources, using authentic methods, can validate company claims.
Market research from credible sources, using authentic methods, can validate company claims.
In 2016, Hirsch Media assisted in the creation of a concept paper for a funding opportunity from the US Department of Energy’s SunShot Initiative. We guided a technical description of a proposed technology along with discussions of the competitive landscape, limitations and potential for industry transformation, and risks associated with the project. Upon review, the Department of Energy provided the best possible outcome, formal encouragement to proceed with a full technical volume for the proposed technology.
Begin every research project, no matter how small, by identifying two or three sources of information. Even now, a phone call or a trip to the library can sometimes yield better results than endless online research.