Asking a third-party organization to distribute content is not only a good way to engage a new audience. It can be a measuring stick for quality. If you’re struggling to persuade editors to publish the information you provide, think twice about how people are reacting to your blog, newsletter, and social media presence. Content has to be unique and relevant to capture people’s attention. Standards used to evaluate sponsored content also apply to the content that you publish yourself.
Sponsored content is not only a good way to engage a new audience. It can be a measuring stick for quality.
Clients have taken content created by Hirsch Media to some of the biggest names in renewable energy publishing, including Greentech Media and Utility Dive. Business objectives include demonstration of thought leadership and lead generation.
Sponsored content is considered a top-of-funnel marketing asset, useful for helping prospective customers discover your brand. A sales pitch is less effective at this early stage of the consumer journey. Save it for content that supports customer conversion.